The Köhler Effect and Workout Partners: Why We Work Hard in Groups

Solitary exercise can be a miserable pursuit, and for many, it’s entirely ineffective. There’s something about teamwork that makes people try harder and persevere longer. This tendency is explained by the Köhler effect, a theory intended to clarify the impact social environments have on motivation. According to the Köhler effect, people are most motivated

Beat The Gym: A Movement

On September 17th we went back to Nikki Beach for another epic beach workout and to show Miami that the beach can be used for more than just a lounging area. This workout is always mentally and physically challenging, beach running is difficult enough, BEATING THE GYM on the beach

ABS YOU ARE GOING TO LOVE

To have strong and defined abs is the desire of many people and not only because they are visually appealing but because a strong core helps to maintain body balance and protects the spine. Even though Tony and Taylor believe the secret to perfect abs is in full body training