Letter to Our Community

Fitfam, Beat The Gym is guided with a purpose: to create an actual active and inclusive community, where each one of you became a powerful voice and influence in the growth and direction of the brand. As you know, Beat The Gym is not just another bootcamp; it is a

The Köhler Effect and Workout Partners: Why We Work Hard in Groups

Solitary exercise can be a miserable pursuit, and for many, it’s entirely ineffective. There’s something about teamwork that makes people try harder and persevere longer. This tendency is explained by the Köhler effect, a theory intended to clarify the impact social environments have on motivation. According to the Köhler effect, people are most motivated

Beat The Gym: A Movement

On September 17th we went back to Nikki Beach for another epic beach workout and to show Miami that the beach can be used for more than just a lounging area. This workout is always mentally and physically challenging, beach running is difficult enough, BEATING THE GYM on the beach